Research into Institution logos

As we have chosen to be an Independent film we needed to do research into other institutions and their logos before we could make ours.
Mainstream companies such as Universal and Warner Bros. have elaborate and animated logos showing they have more money and a bigger audience.
Independent companies tend to have really simple logos due to lack of fundings.

Warp Films

For instance warp films has a colourless 2D logo. This shows there lack of power and money in the film industry. This means that they are more likely to cater for niche audiences.
But the bonus of the lack of colour is that it is universal to any genre meaning they wouldn't have to edit it to suit a certain film therefore saving money.   

Film 4


This is also the logo for an independent institution. This is also 2D but is coloured. But the lack of CGI effects also connotes low budgets and niche audience film. There is no sound suggesting that Film 4 is a small company.

From this i have found that we are going to have to make our logo simple to fit the institution.

Development of logo

We found that with our logo we wanted it to relate the genre and fit with our film. So we tried to make it as sinister as possble.
So we all sat down and drew a rough sketch of how we wanted our logo.
My idea was to have the slowloris' eye in main focus and have our title below. This would be edited in a way which ment that the image is dark and have the eye slightly red.
Others logos where based more around the text with a slowloris figure fitted in. These were good logos but we all felt they didnt suit the genre beause the text was too bubbly and the slowloris its self too cute.
So we decided to go with my logo and everyone added there own input as to how to edit it, before Abbey put the picture together in photoshop.

Analysis of Dorian Grey Opening.

Only the first 2:00.
This film has a really short but effective film opening. The way the titles are intergrated with the painting which is later explained in the film really helps set the narrative.
The slow pace of the titles also helps add to the atmosphere created by the non-diegetic eary music played. I think the use of acid like sizzling incorparted with the orcestrated music really builds a open narrative which helps intrege the viewer. Also how the music is well intergrated with the clip building at the right moments to add to the mystery.
I dont like the bright insterution logos at the begining since they dont fit with the tence begining. I would have edited the logos so that they where darker and more eary so they fit well with the opening.

Chosen Genre Pictures.

Chosen Genre.

We have chosen to do a supernatual thriller.

The generic conventions are:

• Supernatual creatures e.g. Vampires
• Mystery
• Suspence
• Non Happy ending

Most Supernatual thrillers ive seen involve some sort of plot twist which builds some sort of suspence. The openings tend to be slow and atmospheric. Take Amitville Horror 2 for instance which sets the scene of the house. This involves a slow pan around the house with slow music and childeren singing adding a creepy vibe to the house.

Music in Supernautral thrillers is really important. Music adds a certain tone which helps build a atmosphere. The music tends to be slow and simple and tends to be played in the background, never really highlighted, unlike action films for example where the music tends to be more forward. Making scenes feel more tense and thrilling.

The titles tend to be rather simple too. Making them go unnoticed. They also tend to fade in and out slowly giving them a ghostly feel.

Why are we doing a re-make?

We are doing a re-make to help us get a better understanding of how a film opening works and how title sequences fit into the piece.
This will also help us get to know how much you reveal in an opening and how to make it effective.
We chose to do the superbad opening because we thought we would like to do a thriller for our opening so we wanted to try somthing of an oposite genre to make sure we are sure we want to do a thriller.

Difference between independent and mainstream.

A Independent film doesnt have much funding so the quality of the filming, sound, props, special effect and editing isnt to the high standard set by a Mainstream film, due to there large budget. Also independent companies cant afford the same well known actors and genrally only have one mainstream actor to try and draw a larger audience.
Independent films also generally have a niche audience due to the fact they dont have the budget to do large scale marketing like a maintstream would.