Mainstream companies such as Universal and Warner Bros. have elaborate and animated logos showing they have more money and a bigger audience.
Independent companies tend to have really simple logos due to lack of fundings.
Warp Films

For instance warp films has a colourless 2D logo. This shows there lack of power and money in the film industry. This means that they are more likely to cater for niche audiences.
But the bonus of the lack of colour is that it is universal to any genre meaning they wouldn't have to edit it to suit a certain film therefore saving money.
Film 4

This is also the logo for an independent institution. This is also 2D but is coloured. But the lack of CGI effects also connotes low budgets and niche audience film. There is no sound suggesting that Film 4 is a small company.
From this i have found that we are going to have to make our logo simple to fit the institution.
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