Evaluation Q4

Our target audience is ages 15+. The sterotypical audience would be alternative/gothic/emo teenagers. These people would have interests in rock/heavy metal music. This is due to the fact that alot of rock/heavy metal music has alot of refrence to demons and devils which is a direct link to our plot.
They would shop on websites such as Hell Bunny and grindstore, they would also shop in places such as Blue Bannana.
They would watch programs such as: Supernatural, True Blood, Teen Wolf, Vampire Diarys and smallville. These shows all have direct links to supernatural beings such as Vampires, Werewolfs and Spirts.
They would watch film genres such as: Horror, Thrillers and various sub genres such as Phycoloical thrillers. This means they are used to disterbing content which could be seen in our film. Also if they are already used to seeing this content they are less liking to be effected by the hyperdermic needle thoery.

These people would watch our film because it holds the dark and sinister plot they would be interested in. Also our main male character, who we celebraty cased as Ville Valo lead singer of HIM, would be the type of person the girls would find interesting and attractive.

Evaluation Q3

Our film is a supernatural thriller which i would consider as niche. The production and filming of our film was very independent including the shots we used this means that the audience would be niche due to the fact we wouldn't have the budget to produce the type of film a mainstream audience would be after.
Our product would most likely be distributed by a independent company due to the fact we would have a low budget and haven't used any well known or Hollywood actors. An example of the distribution company would be either Film 4 or Studio Canal since they are low budget companies and we would be more likely to be able to afford to work with them.
We would have to think about things like product placement in our film to try and boost our budget. This would also help with advertising our film meaning we would have to spend less on marketing.
We would most likely use independent cinemas to exhibit our film because it would be cheaper. We would have to mostly distribute our film via 35mm because it has less chance of pirating and due to low budgets we wouldn't be able to afford our film being pirated. Also we wouldn't be able to afford the security that comes with getting our digital film to cinemas. We would most likely put our film in a few mainstream cinemas such as Odeon, who have a large steady audience, to try and get our film out to a more mainstream audience. But we would only afford a couple.
If we grossed enough in the cinema we would then distribute our film via itunes, Apple TV and Netflixs as this is cheaper then producing a DVD. But there are also high risks as to pirating which could cause big problems for us since we are independent.
The merchandise for our film would have to be minimal and just be promotional posters. This is due to a low budget. If the film was to have a big opening weekend and gross high enough in the box office we would be able to expand, but at the start we would have to stick with the basics.
Films which have be similarly distributed include Shaun Of The Dead and Perks Of Being A Wallflower.

Evaluation Q2

The main focus of our film is at the social group of teenagers. Our actors are between 16-12 making them seem vulnerable to the situation they are facing. No parent or adult is shown in our opening making the teenagers independent. This connotes their naivety due to the fact they are doing something they no nothing about without any guidance.
They characters are portrayed as easily manipulated and gullible by the control one of the characters holds over the rest of the group. This is shown when the girls argue about doing the Ouija board and are easily persuaded to do so without better judgement. This also connotes there innocents since they don't think of the dangers that could come from their acts.
The costumes our characters wear shows them as innocent and vulnerable. Our characters are seen in bright and girly pyjamas making them seem younger then they are. This helps show there naivety and lack of consideration to the dangers they might face. This also sets a contrast between adults and the characters, due to the fact adults would be shown more mature and organised.
The shots such as the close ups help show there innocents by catching there scared and worried faces. This makes the audience feel more involved. Also the slow pan of there faces helps show there lack of control of the situation showing there age. As adults would fight for the control or wouldn't let it get out of hand in the first place.

Evaluation Q1

The generic conventions of a supernatural thriller is that the storyline involves supernatural beings such as vampires and spirts.
Our opening hints at the genre by showing small generic conventions such as location, props, shots and titles.

Setting
Our opening was set in a house. this is a generic convention for other supernatural films such as 'Amityville Horror 2: The Possession' (1982), 'The Woman in Black' (2010) and 'Insidious'(2010).

Our Location as shown in the opening.

 

 

Costumes and Props

Our costumes are more of a horror generic convention since they are all in nightwear. Horrors and Supernatural thrillers so we all discussed this and thought it would well with our film.

 

 

As you can see all the characters shown are in their nightwear. We chose to use this because it helped show their innocents and naivety to the situation.

The main props we used were candles and a ouija board. These are generic conventions because they are commonly used and shown as a way of contacting spirts and demons. These are shown in a close up birds eye shot to high light the importance they have in our piece.

 

Camera work and Editing.

The start of our film we use a tracking shot of the pictures. This is similar to the tilt down in Insidious. It is similar because it it helping set the scene also as it is slow in pace it adds an early feel to the film.

Tracking shown in our film.



 

Tilt down in Insidious

We also use the effect of close ups to pin out a important prop in our film. This is a generic convention which is also used by The Woman In Black on a close up of a cup and pot. This shot if very effective when it comes to trying to get a message or importance object to your audience.

Close up in our film.

 

Close up in Woman in Black

 



 

Another shot which we share with Woman in Black is a 3 shot. This is commonly used in an supernatural opening because it helps introduce the main characters and their surrounding. The difference between ours and there shot is that we use a high angle. This is because we represent age in a different way. Age is shown to be Innocent and naive in our piece so they need to be shown as belittle to their environment.

 

Our 3 shot.

Woman in Black 3 shot.

The generic convention of editing is to be slow paced. We used this in our film during the beginning and during the candles and ouija board. We broke the convention during the speaking part because we felt it worked better to pick up so speed there to show that the characters aren't really taking time to think.

Font and titles.

Our titles are mostly integrated apart from the title of our film. The letters of Cursed are spelt out by the ouija board and appear as such until the word is spelt then generation appears. This is similar to how one of the titles in insidious moves with the object in the clip. This is used to make the titles seem more like apart of the film as well as giving them a sinister look.

Our Title

 

Insidious Title.

 

 

Our font was picked so that it was a close match to that of the ouija board. We did this so that the film was continuous and the titles linked with the main focus of the film.

 

Storyline

Our film breaks the generic convention of mystery by introducing the ouija board in the first 2 minutes but this is because we would have a twist later on in the film which then adds this mystery.

 

Characters

The fact that we introduce our characters straight away by the opening dialogue goes against a normal supernatural film but this is because we wanted to make our film standout and capture the audience from the beginning.

 

Special Effects 

Since we are an independent company we don't use any special effects because of budget but most supernatural films have quiet a large amount of special effect due to the character types they have to use but we would keep it to a minimum by not making our supernatural characters human like and add effects with makeup.

 









Final Cut

Research into Institution logos

As we have chosen to be an Independent film we needed to do research into other institutions and their logos before we could make ours.
Mainstream companies such as Universal and Warner Bros. have elaborate and animated logos showing they have more money and a bigger audience.
Independent companies tend to have really simple logos due to lack of fundings.

Warp Films

For instance warp films has a colourless 2D logo. This shows there lack of power and money in the film industry. This means that they are more likely to cater for niche audiences.
But the bonus of the lack of colour is that it is universal to any genre meaning they wouldn't have to edit it to suit a certain film therefore saving money.   

Film 4


This is also the logo for an independent institution. This is also 2D but is coloured. But the lack of CGI effects also connotes low budgets and niche audience film. There is no sound suggesting that Film 4 is a small company.

From this i have found that we are going to have to make our logo simple to fit the institution.

Development of logo

We found that with our logo we wanted it to relate the genre and fit with our film. So we tried to make it as sinister as possble.
So we all sat down and drew a rough sketch of how we wanted our logo.
My idea was to have the slowloris' eye in main focus and have our title below. This would be edited in a way which ment that the image is dark and have the eye slightly red.
Others logos where based more around the text with a slowloris figure fitted in. These were good logos but we all felt they didnt suit the genre beause the text was too bubbly and the slowloris its self too cute.
So we decided to go with my logo and everyone added there own input as to how to edit it, before Abbey put the picture together in photoshop.