Our film is a supernatural thriller which i would consider as niche. The production and filming of our film was very independent including the shots we used this means that the audience would be niche due to the fact we wouldn't have the budget to produce the type of film a mainstream audience would be after.
Our product would most likely be distributed by a independent company due to the fact we would have a low budget and haven't used any well known or Hollywood actors. An example of the distribution company would be either Film 4 or Studio Canal since they are low budget companies and we would be more likely to be able to afford to work with them.
We would have to think about things like product placement in our film to try and boost our budget. This would also help with advertising our film meaning we would have to spend less on marketing.
We would most likely use independent cinemas to exhibit our film because it would be cheaper. We would have to mostly distribute our film via 35mm because it has less chance of pirating and due to low budgets we wouldn't be able to afford our film being pirated. Also we wouldn't be able to afford the security that comes with getting our digital film to cinemas. We would most likely put our film in a few mainstream cinemas such as Odeon, who have a large steady audience, to try and get our film out to a more mainstream audience. But we would only afford a couple.
If we grossed enough in the cinema we would then distribute our film via itunes, Apple TV and Netflixs as this is cheaper then producing a DVD. But there are also high risks as to pirating which could cause big problems for us since we are independent.
The merchandise for our film would have to be minimal and just be promotional posters. This is due to a low budget. If the film was to have a big opening weekend and gross high enough in the box office we would be able to expand, but at the start we would have to stick with the basics.
Films which have be similarly distributed include Shaun Of The Dead and Perks Of Being A Wallflower.
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